141. Emotions, Repetition, and Trance: The Hidden Link Between Marketing & Hypnosis

Welcome to Mind Power Meets Mystic. The show where practical mind power and mystical wisdom collide with humor and wild curiosity.

Yeah, we're not here to play it safe. I'm Cinthia Varkevisser, your resident spiritual shit disturber. I stir things up with mystic power and bold action.

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Hi. I'm Michelle Walters, and I'm coming to you this week solo for an episode of Mind Power Meets Mystic. Cinthia Varkevisser Has the week off. What I want to talk to you about today is Marketing and hypnotherapy and hypnotherapy. Many of you already know that before I started working in hypnotherapy. I was a marketer for over 20 years, and some people have come to me and gone like, what? What's going on with this? How are these two fields that seem so dramatically different related? Well, in my mind, they're very related. They're not the same, but they are very related. And so I wanted to take today to share a few similarities and differences between the two of them. I think this will help people understand my interests, my passion, as well as enabling and tooling up everybody who listens to this podcast to better understand both fields. We all go into states of hypnosis every day, and we are all bombarded by marketing every day. So I don't know anyone for whom this this episode would be entirely irrelevant. I think it's going to have a lot of play in a lot of people's lives. So let's talk about what is hypnosis for a moment, and what is marketing. Hypnosis is a state of trance. In a state of trance, you are able to go into your subconscious mind and speak directly to the subconscious mind, affecting your memories, affecting your behavior changes, because all kinds of things happen at the subconscious mind level. Marketing, as you have come to know it, is those messages you get from someone who's trying to convince you of something. It might be a company who's trying to convince you to purchase their product. It might be a nonprofit organization who wants you to come to an event or make a contribution. In my mind, all of these different kinds of things are elements of marketing. So they are similar, but they are different. I think the reason why I love both of them is that I'm a very creative person, and I'm very persuasive, and I have an adequate degree of focus to make both of them work. So with that, let's go ahead and get started. So what is the number one first relationship between hypnosis and marketing for my podcast listeners to know? Well, that is that both of marketing and hypnosis use suggestion to influence behavior. Now, there's a difference in hypnosis a client or person is in some kind of state of trance, whereas in marketing, they might be in a state of a trance, or they might be completely grounded in their conscious mind. You don't really know, but both of them are working with the subconscious mind, and they are both are using suggestion in order to influence thought patterns and subsequent behaviors. It's very important to understand that this power of suggestion is extremely powerful. It is powerful when someone is in a state of trance, and it is also powerful even when you're not really in a complete state of trance. That's why it works for marketing. So, you know, the focus on it is a little bit different in hypnotherapy, it's often done in a very lightly suggestive way. You will feel better if you take my suggestion, versus in marketing, where it might be, you've done such a great job, you deserve this like that's a little bit different emphasis, but both of them are working on that number one similarity that both hypnosis and marketing use suggestion to influence behavior. The second thing to understand is that. Both of them focus on emotions, not logic, and that's something that we kind of all think. We all think that we make decisions and we do things because of logic, sure, sometimes, but an awful lot of time, we are actually using our subconscious minds and our emotions our heart to decide what is important and what we're going to do about things. So hypnosis taps into those emotions to help people change. So for example, remembering a time when you were really proud of a major accomplishment and feeling into that energetic signature what that felt like, and then using that power, that suggested power, and that vibration that you build in your body to help bring you into that state of pride and confidence to be able to repeat something that maybe you did in the past and now you want to do more of in the future. In marketing, this often comes across as emotions, right? Because we know that marketing can work really, really well on emotions that might be working on emotions of fear, like you'll be left out if you don't try our number one face cleanser, it might be relying on other kinds of emotional components. You know, take your family to Disneyland, you'll make memories of a lifetime, right? Very much an emotional pull, as opposed to thinking about, Do I really have the time off? Do I want to make that investment? No, no, no. Disney doesn't want to worry about that. They don't want you to worry about that. They want you to decide to go to Disneyland because of its emotional content. And that's really how most marketing is organized. So second thing, they rely on emotion, not logic. So another thing to understand is that storytelling creates a trance. Whether you're telling stories in hypnosis or you're telling stories in marketing, the brain state changes to move into that state where you are more open to suggestion, and you can make those changes more quickly and more fastly. Stories typically bypass our resistance, and they help drop people into their flow state. So you can see how both both of these two fields, both hypnosis and marketing, are using stories in order to help people to change by bringing up that trance feeling. Sometimes in hypnotherapy, I will tell a client a story, and I'll tell it in a certain way that engages that trance response and makes the client think, oh, this happened to someone else. This could happen for me too. In the case of marketing, when you are marketing something and telling a story, it helps put people in a state of light trance. What does that do? It creates more suggestibility and therefore more change. So if you've gone to see maybe a motivational speaker, maybe a Tony Robbins or Mel. Mel, I forget her name, but those kinds of powerful speakers can tell stories and put people into a trance. And when they're in that trance, that level of trust and empathy and change readiness for new things, transformation is all right there at the edge, and so that typically helps to move people into the next phase. Storytelling creates a trance state. Now another fourth thing that is true about marketing and hypnotherapy is both of them work best with repetition.

Marketing, it's often said that you need to put a product or an offer in front of a client seven times before they'll be ready to act on it. Now it completely depends on what it is. Sometimes people are just pulling something new off the shelf at the drugstore. Sometimes people need to have a recommendation to the same accountant four or five times before they'll decide that he's worthy of their trust, and they should take a phone call like it really depends on what size product you're talking about, but the truth is that both of them work much better with repetition. In hypnotherapy, this often shows up by me telling the same story or having people work through a similar act multiple times. It might be repeating affirmations three times, six times, nine times, because that. Repetition causes a deeper state of trance, and it enhances the suggestibility of the message. So there you have it. Fourth one is that both marketing and hypnosis rely on repetition in order to have the most powerful impact of that modality. And then the fifth one is that both of them basically bypass your critical mind. So your critical mind is your conscious mind. It's the mind that counts. It's the mind that thinks, Oh, I've got to pay my bill on Friday. It is the conscious mind that says, Oh, I'm going to make a trip to Starbucks in an hour. These are all decisions that you are making at a conscious level of thinking. Now, marketing and hypnosis are both engaging at a different level. They're not engaging at that. What should I do next level? They're really engaging more at kind of who am I? How do I show up? How do my emotions from the past influence my choices and decisions today, even though you might not be thinking about it. So it's this bypassing of your conscious, critical mind that is happening, both in a state of hypnosis and marketing. So that's the fifth one, both hypnosis and marketing bypass the critical mind.

You have been listening to mind power meets Mind Power Meets Mystic. With me. Michelle Walters and my co host, Cinthia Varkevisser, we want to tell you about a special gig the two of us have going on. It's called mind power meets mystic, the project, and it starts off on a zoom call with Cinthia. Cinthia tell everybody what they can expect. So

for the first half of our session, you will be with me, and Michelle will be very quietly in the background preparing to do her work. What we will do is that we will talk about the one thing that you either want to amp up or that you want to release. And through the intuitive work, I help you get boil it down to its essence, and then give you an RX of three practical things to do to set you on your way. And then Michelle magically appears. What is it that you do that Michelle, I

have been listening in but not participating in the first half of the call. I have an excellent idea of what Cinthia means when she says something, and I have an excellent idea of quickly getting to what my client is all about and his or her individual strengths. I turn all of this into a 20 to 30 minute hypnosis session on the second half of the call, which when we're done, I strip off and send you as an mp three that you can listen to over and over again. You also will have Cinthia's three point recommendations and the recording of the Zoom call. It is a fantastic one hour offering a great gift for yourself or for someone you don't know what to get such insights, and we've gotten such great reviews. So if you're interested, send me or Cinthia an email. You'll find our contact information in the show notes, and we'll tell you how to get started.

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